Top 10 Email Marketing Tools | Best Rated in 2024

Which is the better marketing trend in 2024? No doubt the trends keep changing over time, and you have to keep up with them. One channel that still works today is email marketing. In fact, many companies still prefer email marketing as a channel to promote their business and services. It is an easy way of content marketing that allows you to reach your target audience. Moreover, the availability of several free tools helps you save money and time. The best email marketing tools help simplify the process, letting you stay productive and receive a better outcome.

Top 10 Email Marketing Tools

S.No. Email marketing tools
1 Brevo
2 Hubspot
3 Mailchimp
4 MailerLite
5 Mailjet
6 Moosend
7 Omnisend
8 SendPulse
9 SmartrMail
10 Zoho Campaigns

1. Brevo

Brevo is a tool for all your marketing and sales needs. You can improve customer engagement, increase traffic or even build relations with new potential clients, all with the help of Brevo. You can also manage your sales meetings, calls, chats and set up a scheduled email. There are dozens of email templates available, and you can generate emails very easily. You no longer have to generate lengthy emails from scratch that are boring and monotonous. Instead, use the already available templates and get creative with them.


  • Send 300 emails per day.
  • Can automate it with other tools such as Zapier
  • Exclude and filter recipients from your email campaigns

2. Hubspot

Hubspot provides free email marketing tools and offers upto 2000 emails per month. It is perfect for small businesses as it allows easy management of transactional emails. You can enable automated emails for each customer when they’ve completed a transaction with you. This is helpful when you do not have a lot of time on your hands; it is a smart way to save time and generate receipts. Hubspot is among the top platforms that help you with lead generation and managing your lists. It also ensures the timely delivery of emails to all the clients on your list.


  • Several types of email templates are available to choose from
  • Can send up to 2,000 emails per month on the free plan
  • Conduct A/B test campaigns

3. Mailchimp

Mailchimp’s free email marketing tools include a landing page builder, segmentation and customer journey mapping. Whether you’re new at email marketing or a professional, Mailchimp is an easy-to-use tool. The best part about this tool is that it pays attention to the tiniest details, such as the subject line when drafting an email. It’ll automatically send up to 500 emails per month for 250 subscribers, which is sufficient for a beginner-level user with fewer subscribers. Mailchimp also offers three different paid plans that are suitable for a large number of subscribers.


  • Get useful insights from Reporting and analytics.
  • Advanced segmentation and behavioural targeting
  • Boost customer engagement with automated mails

4. MailerLite

MailerLite is one of the best email market tools in 2024. This tool offers pre-designed content blocks. You can use these blocks to highlight articles, products, apps, and much more. Moreover, with MailerLite, you can do a lot more, such as adding images or a countdown timer. If you are launching a new product or there’s a website sale, you can add a countdown timer in your client emails. This helps the customers understand your promotional events better and may even help you generate more leads.


  • Helps you send interactive emails instead of just plain texts
  • Can segment your audience and send them automated emails accordingly
  • Create landing pages without coding and designing

5. Mailjet

Mailjet is one of the best email marketing platforms for managing unlimited subscribers. Although this platform started as a transactional email service, it is now an advanced email marketing tool. You can send up to 6,000 emails per month with a daily limit of 200 per day on the free plan. This is more than enough for users who are looking to manage a small-scale audience. Moreover, a cool feature of this tool is that it allows you to collaborate on emails with your teammates. This helps you update multiple elements simultaneously, making your work a lot easier.


  • Allows you to store unlimited contact details.
  • Can check advanced email stats with reporting and analytics
  • You can set permissions and lock specific actions on your template

6. Moosend

Moosend is the best email marketing software that provides brilliant automation services. The drag-and-drop feature lets you build your emails and customise them however you wish. You can add images and other elements and enhance your emails without needing any technical expertise. Moreover, you can also see which emails are generating more leads and focus on improving your performance. The segmentation feature divides your email subscribers based on different criteria, such as location, gender, and interests.


  • Unlimited emails for 1000 subscribers
  • Get a free trial for 30 days
  • Check workflow and landing page with Moosend

7. Omnisend

If you are a marketer wanting to increase sales through email marketing, then consider Omnisend. This software is very easy to use and hosts a number of features in its free plan, which makes email marketing easy. It has a drag-n-drop content block for drafting emails and a sign-up form builder, which makes it one of the best email marketing platforms. Users can easily customise almost everything, from the content blocks to the font used in an email. Moreover, the automatic branding allows you to create brand-specific emails and pop-ups.


  • Automatically import brand logo, colour and font in emails.
  • Automation workflows reduce work.
  • Capture new users with popups and Wheel of Fortune

8. SendPulse

For multichannel marketing, SendPulse is one of the free email marketing tools that you can use. It provides options for SMS marketing, transactional marketing and others. It is an all-in-one platform that allows you to manage all your customer interactions in one place. You can create a mailing list, manage all your subscribers, and even send out emails at a scheduled time. Thanks to automation, you don’t have to spend hours sending personalised emails to each customer. Instead, you can just automate most tasks with the help of SendPulse and shift your focus to other things.


  • Multi-channel marketing tool
  • Responsive email templates and email automation
  • Bulk email service and chatbots for assistance

9. SmartrMail

SmartrMail is an easy-to-use platform for businesses and individuals alike. Another important thing is that you can sign up for SmartrMail only when you have an online store. It can be integrated with popular websites like Shopify, Woocommerce, and many others. The free plan also includes a free migration service. This will help you set up the workflow when you’re moving over from other email marketing services. A cool marketing feature is the free automated email sent to customers who have left items in their cart.


  • Can view smart segments based on different criteria
  • A simple interface that is easy to navigate
  • Free email marketing audit

10. Zoho Campaigns

Another one of the free and best email marketing tools for businesses is Zoho Campaigns. With the free plan, you can edit your emails and set the template according to your brand image. The editor is fast and offers several elements such as columns, videos and polls. If you want to show your receiver how your product works, you can include a short video in the email. Or, if you wish to know your audience’s perspective on something, you can incorporate a poll in the email. This helps you get more clicks and generates more leads for your business.


  • Can upload images directly to the email template
  • Well-designed form templates
  • Custom-made workflows that you can use as drag-and-drop


Growing your business with the right email marketing tools is easier than ever. There are several free email marketing tools that you can use to manage the emails and ensure timely delivery. Some of the best free email marketing tools offer unique and cool features, such as email automation and segmentation, and they also integrate with other platforms. Few platforms even provide helpful insights into which emails generate leads and are well-received by the audience. So, try out some of these amazing free marketing tools for yourself and take your business to new heights.


Q1. What are the best email marketing platforms?

Ans. The best email marketing platforms include HubSpot, Mailchimp and Brevo. These tools are used by business owners and individuals who want to manage their email subscriptions.

Q2. Which email marketing tool is best for sending the most number of emails?

Ans. You can use Hubspot to send out the most number of emails. The Hubspot free plan allows users to send up to 2,000 emails per month.

Q3. What are the best email marketing tools that provide free email templates?

Ans. Hubspot, SendPulse and Zoho Campaigns offer free email templates.

Q4. What are some of the basic features provided by email marketing tools?

Ans. Abandoned cart emails, follow up emails, transactional emails and welcome emails are some of the basic features provided by email marketing platforms.

Q5. Are email marketing tools free to use?

Ans. Most email marketing tools offer a free plan as well as a paid plan. However, some of the basic features are covered under the free plan, so there is no need to subscribe to the paid version.


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